Shiprocket launches data-driven omnichannel marketing automation platform

Shiprocket has introduced Engage 360, a cutting-edge data-driven omnichannel marketing automation platform aimed at empowering over 1.5 lakh Indian merchants. This platform leverages advanced marketing automation and intelligence to help businesses drive growth, enhance customer loyalty, and optimize marketing expenditure. Engage 360 integrates various marketing channels into a cohesive system, providing merchants with the tools needed to create personalized, data-driven campaigns. By automating key marketing processes, Shiprocket enables businesses to target customers more effectively, increasing engagement and conversion rates. This launch aligns with Shiprocket's broader mission to support India's e-commerce ecosystem by equipping merchants with innovative tools that drive success in a competitive market. The platform's capabilities are designed to meet the needs of small to medium-sized enterprises, offering them a comprehensive solution to manage and optimize their marketing efforts across multiple channels.